"HODL" - besides being a play on the word, "hold" - is an acronym for "Hold On for Dear Life," popularized by the notion of holding bitcoin indefinitely as an asymmetrically appreciating asset in the global marketplace.

The HODLing Company is an organized entity designed to own controlling interests in [typically unconventional] operating companies, share purchasing-power with subsidiaries, and expand a portfolio of non-correlated, high-performance assets - including cryptocurrencies, such as bitcoin.